Silver Tree Jewellery
Silver Tree Jewellery has been a local family business since 1982. With a passion for unique silver jewellery pieces from exclusive designers.
Why they came to Natural Ranks
Silver Tree Jewellery has been an established jewellers for over 20
years with a boutique store in Lancaster. They approached us as
their website was only contributing to a small proportion of their
total sales and felt it could be generating a lot more for them.
They had a strong online presence for local searches e.g Jewellers
Lancaster, but they wanted to appear for national high volume
searches for designer brands but understood their Google search
presence was non existent.
What I did for them
We created a 12 month SEO plan, which took a slower approach
in the first few months, this gave us chance to show small
improvements and build trust. After this stage they increased
their investment and we targeted more competitive terms and
brands they wanted to promote.
Initially we solely targeted the brand ChloBo. Once we gained
good rankings we also started to incorporate Vivienne Westwood
later on in the year.
We then focussed heavily on Vivienne Westwood, after round 12
months we had achieved 1st page positions for competitive
phrases such as 'Vivienne Westwood Jewellery' 'Vivienne
Westwood bracelets
Our next focus was the brand Thomas Sabo, with a view to
maintaining VW rankings. Towards the end of year 2 we gained 1st
page rankings for searches "Thomas Sabo" (nationally) and
"Thomas Sabo Jewellery" (locally) whilst moving most other
keywords onto the 2nd page. We also improved VW rankings even
further.
Results
Category:
DEVELOPMENT
Software:
WORDPRESS, FIGMA
Service:
DEVELOPMENT
Client:
EUNICE MILLS
Date: