Here we list 5 PPC Tools To Save Time & Money. They’re all free and super useful. Enjoy!

1) Adwords Editor

A free downloadable application from Google Adwords for managing your PPC accounts. Allows you to make large scale changes to your accounts. This is particularly helpful for seasonal product offerings. You can use the tool for backups and bulk account information imports.

2) Keywordtool.io

Keywordtool.io is an online app designed to discover long tail search terms using Google’s AutoComplete function. You simply type a word in, choose which search engine and language you would like and get your keyword research. It’s quick, free and very useful.

3) Google Keyword Planner

The Google Keyword Planner is a super handy tool for finding search volume, competition and estimated bids for keywords. It isn’t comprehensive and will filter words out, but it is still one of the best tools for PPC available. Extra credit goes to Google for the negative keywords filter and the traffic estimates tool.

4) Google Display Planner

Another free tool from Google, which helps you find potential placements for your Display campaigns. You can also get traffic and performance forecasts. The tool will help you find suitable keywords, topics, interests and specific placements (websites where your advert can appear).

5) Bing Ads Intelligence

A free ppc tool from Bing which integrates with Microsoft Excel. It helps you expand on your existing keywords and research new ones. It’s main advantage over other options is that you can work with large keyword lists of up to 200,000 words. Unfortunately it is currently only available on Windows.

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